Creative preview · Pickleball Twist! × Howie Mandel

Approval reference — view only

Static reference copy of every email and SMS concept up for TRNDY approval. Mark each one Approved or Changes Needed in the companion approval doc — this page doesn't save anything itself.

Email — announcement concepts

Four headline directions. None claim Howie said something he didn't, and none imply an ongoing role beyond the one paid appearance in the agreement.

Variant A Safest

NEW VIDEO

HOWIE MANDEL
IS IN OUR NEW AD

Comedian and TV host Howie Mandel appears in our newest video, introducing Pickleball Twist and the “Linked Limbs” challenge.

WATCH THE SPOT & SHOP →

Variant B

NOW PLAYING

WATCH HOWIE MANDEL
INTRODUCE PICKLEBALL TWIST

We filmed a new spot featuring comedian Howie Mandel. Take a look, then grab the deck he's holding.

WATCH THE SPOT →

Variant C

FEATURING HOWIE MANDEL

PICKLEBALL TWIST
× HOWIE MANDEL

Our newest ad features comedian and TV host Howie Mandel. Watch the 30-second spot and shop the deck he's holding.

WATCH & SHOP →

Variant D Reuses approved tagline

AS SEEN IN OUR NEW SPOT

SPICE UP YOUR GAME.
EVERY. SINGLE. TIME.

That's what Howie Mandel says in our new video. Watch the spot, then see what all the fuss is about.

WATCH THE SPOT →

SMS / MMS concepts

Copy grounded in what's actually in the spot ("as seen in," "featured in") rather than an invented personal endorsement.

Concept 1 — Announcement

Message text

🚨 Howie Mandel is officially part of the Twist family. Watch the spot & shop → pickleballcardgame.com

Concept 2 — Challenge

Message text

The Linked Limbs challenge from Howie’s spot — try it with your partner → pickleballcardgame.com

Concept 3 — Gift

Message text

Stuck on a gift? As seen in Howie’s spot 🎁 → pickleballcardgame.com

Paid social & display stills

Built from the billboard photo for Meta/IG feed and Google Display — same crop, same brand system, same copy as the approved billboard.

Meta / IG feed — 1:1 (1080×1080)

Meta / IG feed — 4:5 (1080×1350)

Facebook link ad / Google Display — 1.91:1 (1200×628)

IG / FB Stories & Reels — 9:16 (1080×1920)

Video cutdowns

Reframed from the delivered :30 spot — same audio and VO throughout, no new lines added. (TRNDY separately provided their own 9:16 vertical cut, so that's not shown here.)

16:9 Amazon cut — original :30, URL/closing line removed so it doesn't send Amazon shoppers off-platform. For Sponsored Brands video. (Preview quality — compressed for this page.)